Ctrl + Alt + Career Podcast:
F&B in Asia Episodes

Ctrl + Alt + Career shares the stories of those who have left a traditional corporate job to pursue a creative career in Asia.

(PS - I’d love to hear from you! You can reach me on Instagram @ongjennifer_)

01: From Unilever to Restaurateur, Chris Cheung

Chris Cheung is a restaurateur and have started multiple food and beverage concepts in Hong Kong (Bread & Beast, Kong, White Lemon, and Black Garlic). 

In this episode we chat about -

  • How he transitioned from marketing at Unilever to launching multiple F&B concepts in HK

  • How he has navigated the recent protests in HK and COVID-19

  • His recent decision to shut down 2 of his restaurants

  • And many more…!

07: From consulting to founding Forested Foods, Ariana Yuen

Ariana is the founder of Forested Foods, an agroforestry enterprise who’s main goal is to combat deforestation. They do this by incentivizing farmers in Ethiopia to grow honey and other products in the forest instead of clearing out the forest to grow crops.

Before starting Forested Foods, Ariana worked at Booz Allen Hamilton as a management consultant.

In this episode she shares -

  • How she left her consulting job in the US and moved to live in Ethiopia full time

  • How she discovered her passion for agriculture

  • How she balances having one foot in the supply chain in Ethiopia and one foot in the US with customers of her premium honey

  • Why she decided to go to business school

  • And many more…

In celebration of 3 months of podcasting - I’d love it if you could leave me your feedback so I can keep making content that’s relevant and helpful for you!

https://forms.gle/Q7z2t3TopyzVB77G6

08: From high school to Chief Business Officer of Chope, Dinesh Balasingam

ADinesh is the Chief Business Officer and one of the founding members of Chope, an online restaurant booking platform with operations in SG, HK, China, Thailand, and Indonesia. Dinesh chose to forego furthering his studies at New York University and was one of the founding members of the Chope team. He hasn't looked back since, and was recently listed as one of Forbes' 30 under 30 for his work with Chope.

In this episode he shares -

  • Why he decided to forego his studies at NYU

  • How he got started at Chope

  • What has kept him at Chope for the last 10 years

  • The importance of a strong team

  • And many more…

In celebration of 3 months of podcasting - I’d love it if you could leave me your feedback so I can keep making content that’s relevant and helpful for you!

https://forms.gle/Q7z2t3TopyzVB77G6

Or feel free to find me on Instagram at @ongjennifer_

15: Fengru Lin, from Google to founder of cell-based milk company Turtle Tree

Fengru is the co-founder of Turtle Tree, a cell-based milk company in Singapore. The first product she’s working on is selling cell based human breast milk not just to infants but also adult humans! Prior to this, she started her career in sales roles at Salesforce and Google.

In this episode she shares -

  • How her love for cheese led her to starting a cell-based milk company

  • How she started Turtle Tree without a background in science

  • How she leveraged the sales skills she honed in her corporate job to start her own business

  • And many more…

For more about Turtle Tree - https://turtletree.co/

As always you can find me on Instagram @ongjennifer_, pop by and say hi!

27: Ee Chien Chua, from Goldman Sachs & Uber to owning Jekyll & Hyde

Ee Chien is currently the director of business development at Endowus. On the side, he owns and runs Jekyll & Hyde, a cocktail bar in Singapore. Prior to this, Ee Chien worked at Goldman Sachs, Uber and Grab.

In this episode he shares -

  • Why he chose to buy a business instead of starting one from scratch

  • What it is like to own a F&B business

  • Lessons learned from his corporate jobs at Goldman Sachs, Uber and Grab

  • And many more…!

For more about Jekyll & Hyde - https://jekyll.sg/

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If you’re feeling unhappy with your corporate job and looking for some guidance to find a more fulfilling career, feel free to reach out to me on Instagram @ongjennifer_ or LinkedIn, I’d love to see how I can help!

Download my free guide to finding your passion here.

28: JJ Wu Chang, from matchmaker to meat charcutier

JJ Wu Chang is a matchmaker and date coach at The Love Consultant, and he recently launched The Meat Consultant, a meat charcuterie business. Before this, JJ worked in advertising and marketing, and studied business management at Boston University.

In this episode he shares -

  • Why he decided to go into matchmaking

  • How he pivoted his career from matchmaking into meat curing

  • Lessons learned from his multi-faceted career

  • And many more…!

For more about The Love Consultant - https://www.instagram.com/theloveconsultanthk/

For more about The Meat Consultant - https://themeatconsultant.com/

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If you’re feeling unhappy with your corporate job and looking for some guidance to find a more fulfilling career, feel free to reach out to me on Instagram @ongjennifer_ or LinkedIn, I’d love to see how I can help! Download my free guide to finding your passion here.